Client objective: The international “grande école” or “great school” specializing in business and management known as the EDHEC has a renowned Risk Institute that focuses on asset and risk management where it holds a privileged position as a go-to resource for institutional markets. The EDHEC needed to enhance its brand within the U.S. market and turned to Pensions and Investments.
Solution: Pensions & Investments partnered with EDHEC in 2013/2014 to create a separate publication that was distributed along with P&I four times a year to an extremely targeted segment of its circulation.
The 20-page publication highlights the latest research from EDHEC-Risk Institute and promotes EDHEC's various programs and services. EDHEC provides the research content, and P&I serves as its design, manufacturing and distribution partner.
The initial quarterly series was a major success, and EDHEC has renewed the program for 2014/2015 with the addition of a companion microsite that will showcase additional EDHEC content and drive lead generation for its newsletters.