Client objective: Conduct internal market research to inform Ferguson Partners Ltd.'s business development and marketing teams, and create thought leadership that the public relations department could leverage to elevate its brand.
Solution: FPL turned to Modern Healthcare's custom research department because of its established scientific research process, its established communications with C-level health care executives and Modern Healthcare's trusted brand in the industry.
Modern Healthcare's custom research team assisted and guided in question development, managed the survey, compiled the results and produced a professional executive briefing complete with industry insight.
When Modern Healthcare Custom Media conducts custom research, the survey and all associated content is owned by the client to reproduce and distribute wherever it sees fit ? a lasting investment that can be used many ways.