Client objective: German manufacturer, Porsche AG, wanted to use its 50th anniversary to reach its buyers and fans with an engaging brand experience.
Solution: Known for the kind of high performance that drove the need to coin terms like supercars and hypercars, Autoweek Media Group knew that at the heart of a fast car is a great story.
Autoweek editors collected the best Porsche sports-car stories during the last five decades from its archives into an 80-page app, complete with photo galleries and videos. From hard-core fans in Stuttgart to the casual observer who lusts to put one in the garage, the insights to the marque are a must-see.
The app was marketed in the pages of Autoweek, via social medial like Facebook and through a dedicated Twitter campaign, on Autoweek.com and through the iTunes store.
Results: Within two months, there were 12, 585 downloads across iTunes, Android and Amazon.